I started a bookstagram a couple of years ago. And I was scrolling through the app when I got to thinking – how do some people get so many followers on bookstagram? So, I reached out to some bookstagrammers with 6k+ followers and I asked them – How did you grow your bookstagram? This post will contain their top tips. So if you want to know how to grow your bookstagram – hopefully, this post will help you out
So, how to grow your followers on bookstagram? The one thing every bookstagrammer I asked said was there is no magic secret – you need to engage your followers. But taking good quality photos, developing an aesthetic, posting regularly, finding a niche and having an authentic voice all help. Hashtags and giveaways were also mentioned as good ways to boost your followers. Read on to find out more.
Here are the bookstagram influencers mentioned in this post:
All of the influencers below are incredible. Please check out their feeds and make sure to follow them!
How to grow your bookstagram?
Engagement was the one tip every bookstagrammer mentioned when asked about how to grow your bookstagram. All the bookstagrammers emphasised how important commenting and interacting with others is.
As Marissa from Marissa Writes (@Marissa_writes) says “I wish I had some magic secret to share… I’ve been engaging with people on bookstagram for over 7 years”
Kayleigh from A Little Biblio (@Alittlebiblio) says “I didn’t do anything specific to grow my bookstagram. I made sure to interact with others and take the the time to comment and like their photos”
Millie from Wandering through Lit (@Wanderingthroughlit) says, “Engage with the community. That’s also the best way to enjoy bookstagram! Everyone is lovely and Instagram wants to see engagements so shares, comments and saves are what bring your posts to the explore page. Make meaningful connections.”
Siobhan from Shiv’s Bookshelf (@Shivsbookshelf) says, ” Always engage with your followers and make a community of friends!”
Every bookstagram influencer I spoke to mentioned not only commenting but making friends. Taking the time to leave meaningful comments and engage with the community.
2. Take good quality photos
Good quality photos and a beautiful feed is what will attract followers in the first instance.
Laura from Fairytale forests (@fairytaleforests) states “Focus on taking good quality photos… in the long term, if followers aren’t interested in your content they won’t stick around.
She continues, “Good natural lighting is the most important thing to me when taking photos. I try to take my photos as close to a window as possible. And if the weather is cloudy or rainy, I don’t bother even trying to take photos.”
Talya from Cosy Academia (@Cosyacademia) also mentions the importance of lighting. She says “. I think lighting is the most important thing for photos and knowing what places will have good lighting for pics! I’m also always on the lookout for new props to use in photo”
One final tip comes courtesy of Jordy from Jordy’s book club (@jordys.book.club). He says “turn on your grid lines in your camera settings on your phone.”
You don’t need a fancy camera to take beautiful photos – plenty of bookstagrammerstake beautiful bookstagram photos on their phones. If you want to learn about how to take good quality photos then check out this Youtube video from What Ambria Reads with 7 tips for better bookstagram videos .
3. Develop an aesthetic
An aesthetic is a mood or general impression of a user’s posts. If you present a consistent and seamless aesthetic, your feed will look more cohesive. As Wandering through Lit (@Wanderingthroughlit) says, ” Instagram is still a visual app after all.” You can do this by using similar colours, props or editing in the same way.
Laura from Fairytale forests (@fairytaleforests) gives the following advice for developing an aesthetic ” I love crafting different aesthetics and themes! My advice would be to get creative and don’t be afraid to try new things.
” Take inspiration from where you can – the seasons, holidays (Christmas or Halloween theme), Pinterest and your favourite accounts.”
Jordy from Jordy’s Book Club(@jordys.book.club) says “I always find inspiration from other accounts and the discover page (make sure to credit the accounts you copy if you do). I play around with props, color correction, etc as well.”
Talya from Cosy Academia (@Cosyacademia) said “Make sure you know exactly which aesthetic you want to portray and you can do some research by looking at Pinterest or other accounts. Just let it be your own as well and you’ll find it evolved over time.”
You can change your aesthetic whenever you please. Or you can develop an aesthetic over time. Look at accounts you love and don’t be afraid to play around with different photography styles. If you want advice on bookstagram aesthetics then check out this post from Book Book Owl which talks through creating a theme.
4. Create a community
This tip is very similar to the advice about engaging and interacting with bookstagram. Several bookstagrammers mentioned how making friends and creating a community helped them to grow. Several also stated how creating monthly challenges or participating in book clubs helped them to grow their account.
Marissa from Marissa Writes (@Marissa_writes) says ” I also have the Read and Gush monthly challenge and book club. These allow for community. Smaller communities are much more manageable.
Talya from Cosy Academia (@Cosyacademia) “Find like-minded people through hashtag searches. Mae new friends and start a community. I found lots of mutuals through tag searches, following them and interacting.”
Hashtags are a great way to help grow your followers on bookstagram. They can allow more people to discover your photos. And they also allow you to discover new accounts. Almost every bookstagrammer mentioned that hashtags helped them to grow their followers.
Star from LittleMissStar (@Littlemissstar55) says “Hashtags help a lot depending on what you have in your photo using a hashtag makes a big difference
I personally use Tailwind to help discover new hashtags. Try not to use all popular hashtags on your photo. You can use up to 30 so try to use a balance of niche, medium and popular hashtags.
6. Find a niche
There are millions of users tagging their photos with bookstagram. So there is a lot of competition. But finding a niche can really help you to grow your followers.
Siobhan from Shiv’s Bookshelf (@Shivsbookshelf) says, “Finding a niche and being able to give good recommendations for books in that niche can really help. Also, always being found for that niche.”
Many of the users mentioned that giveaways are a great way to help boost your followers. After all – everyone loves a freebie. It’s a great way to show that you are willing to give back to the bookstagram community.
Remember – while giveaways are a great way to attract followers – you do not need to do this to grow your followers. There are also short term and you can’t substitute engagement. If you want advice on giveaways – I personally found this article by Reading Sumpton to be very helpful.
8. Find your voice
The message here is simple – be your authentic self.
Jordy from Jordy’s Book Club(@jordys.book.club) states ” Have an authentic point of view and a distinct theme or caption.”
Your captions, story and interaction are will encourage long term followers. Having a distinct voice – telling stories, sharing things about your life and most of all being authentically yourself will help people to identify/relate to you.
9. Give good book recommendations
I mean one of the reasons people go on bookstagram is to get good book recommendations right? Reading and giving good recommendations will help people to follow you. There are many people I follow simply because I trust their book recommendations.
Siobhan from Shiv’s Bookshelf (@Shivsbookshelf) says, “Always being able to give good book recommendations for your audience.”
10. Post Regularly
Posting regularly. Posting regularly and sticking to a schedule will really help to grow your followers. This doesn’t necessarily need to be at the same time or every day.
Kayleigh from A Little Biblio (@Alittlebiblio) says “I didn’t do anything specific really. I just made sure to post regularly.”
So those were my answers on how to grow your bookstagram followers.
I hope those tips on how to grow your followers were helpful. Please remember that at the end of the day – followers really are just a number. Interaction and engagement is key.
You don’t need to have a large follower count to have a bookstagram. And many big companies see the value in a small but highly engaged following.
This post was all about how to grow your bookstagram followers.
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